12 Reasons Why video marketing pays off [infographic]

video marketing

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From small blogs to large corporate companies: videos are a means for companies and brands to increase brand awareness and reach new people. 

An important part to include in your blog’s marketing and communication plans. How widespread and effective is video marketing now?

Video helps consumers in the decision process

Raw Shorts’ infographic below makes clear that a video is a useful tool (if of course, you use it in the right way).

After researching the status of video marketing in 2019. This shows, for example, that 64 percent of consumers are more likely to purchase a product after seeing a video about the product in question. And 90 percent of the video viewers indicate that product videos help make a choice.

Wide reach via social media

The expectation is that the video will provide 82 percent of internet traffic in 2020. In particular, sharing videos via social media platforms ensures a massive reach. 

Videos are shared 1200 percent more often than a message that consists of an image and text. If your goal is for your content to be shared via social media, it is therefore interesting to focus on video posts.

When you develop a video, you must take into account the platform on which you want to place the video.

For example, short videos (shorter than 30 seconds) work best on Instagram, while videos of five to seven minutes work best on YouTube. As a result, it is a shame to develop only one video and share it through all social media channels.

Curious about the other facts and figures about video marketing? Then scroll down to view the infographic. Click on the image for a larger copy.

video marketing

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