Don’t expect to make a lot of money from your blog without having the trust of your audience.
Before focusing solely on making money with the blog, we have to have another goal in mind: to help as many people solve a particular problem.
Your earnings will come as a result of how well you help others solve their problem as by becoming a reference, people will continue to trust you, listen to your recommendations, and buy your products.
Believe me. It takes time to get confidence in you for readers. Therefore, it is essential to put your reader first, always.
The importance of authority building
The ease of access to information, especially after the arrival of the internet, allowed the interaction and exchange of knowledge between individuals.
Without trustworthy authority, it is not possible to maintain a profitable blog.
Always ask yourself: Why would someone with so many sources of information available trust what you have to say?
When you understand the importance of authority and work to improve it, you earn in many ways.
- More confidence:
People will want to stop and listen to what you have to say and follow your advice because you have earned their trust. As a result, you will also find it easier for your customers to keep buying other products from you.
- More traffic:
Once you become authoritative, people will share your content, which leads to blog traffic being generated naturally. Besides, the authority will also allow Google to rank your pages even better.
- Perceived value:
Authority will allow you to charge more for the products you offer, as cost-effectiveness will improve because your readers already know your work and trust it.
Could you see how much authority influences your outcome?
How to become an authority in your niche?
It’s time to win your seat. With some attitudes, you can improve your reputation and become an authority in your niche.
Have a niche:
Beginning bloggers can be much more successful, starting with a niche blog.
Establishing authority in a niche is faster than trying to do the same thing on blogs that talk about everything.
The smaller the niche, the more you’ll know who you want to reach, what your audience’s problems are, and how to solve them. As a result, it will be much easier to stand out and add value.
Create quality and relevant content:
With the number of blogs in existence today, it is even more challenging to stand out from the competition. This is why you must write quality content to attract people.
Writing a blog post is not enough.
Relevant content is the content that interests your audience, promotes interactions, and engagement. You need to write the right blog post, tailored to who you want to reach and what’s attractive to them.
- Have a well-defined planning
- Understand who you want to reach
- Know what stage your persona is on in the buyer’s journey
Some studies report that people rely more on brands that identify themselves, creating a greater connection.
Diversifying channels with what you communicate with your audience is a great way to increase your authority, as it allows for closer interaction between you and your target audience.
Therefore, in addition to working content marketing on the blog, also use on social networks, such as Instagram, Youtube, Facebook, Pinterest, and Twitter.
In addition to increasing your authority, it will also increase your blog traffic and people’s interest in what you have to offer.
However, it is crucial to optimize your time. That is, before you shoot everywhere, understand which social networks your audience uses the most and invest in them.
Be a trusted source:
By creating authority, you will have a responsibility to your audience as they will believe your word and follow your recommendations.
So be aware of the information you share, and always check what you are passing on if you want to be a reliable source. In addition, use true data and statistics to support your arguments.
Reputation is key.
Take care of your readers:
How to get loyal readers to the blog? Sharing as much information will help you.
In an environment where brands want to sell all the time, consumers place a high value on those who are genuinely concerned about them.
Instead of just focusing on explaining your products and/or services and why they are the best option, create content that covers your persona’s problems and potential solutions. Also, it is essential that you:
- Answer the comments
- Answer questions that are sent by email
- Listen to your reader’s suggestions
Use your knowledge to generate connection, admiration, and respect. Consequently, you will have created a community.
Prove your authority:
Collect evidence that demonstrates your influence, because to gain authority; you will need to prove that you have great authority.
For this, you can and should present results to your audience.
Show your top metrics, be it: number of subscribers to your newsletter, number of visits to your blog, and more in addition to testimonials, feedbacks, and comments from readers, or anyone who shows that you made a difference in her life.
Being present at events, being speakers, or even appearing alongside people who are a reference in your niche, increase your credibility.
Recognize your mistakes and be quick to fix them:
You will make mistakes. This is perfectly normal. We are human. The problem is when we don’t fix our mistakes.
Always be ready to resolve any issues or concerns of your reader promptly. Do not let the problem turn to snow.
As mentioned earlier, reputation has become vital, and consequently, image crisis management is increasingly indispensable for you not to lose all your authority work that took years to build in days.
Have any questions, suggestions, or comments? Please leave it in the comments section below.